About us
Stephen & Peter Wells Plumbers & over 40 years
Over 40 years ago, Steve started his plumbing apprenticeship working for his brother’s plumbing company. His first 3 years were spent working in housing maintenance and construction, and having a fantastic time with his brother whilst doing so.
From here, Steve moved to Sydney, and continued working in construction and commercial maintenance for other businesses, before starting his very own business in the 1980’s, later moving into a civil construction role with Sydney Water for close to 20 years.
It was in this next 4 year period that Steve shifted his focus from tradesman to carer, becoming his brother’s main pillar of support during his battle with advanced Parkinson’s Disease. Looking after the very man who helped build his career in its earliest days made this a deeply significant and transforming time for Steve.
Since returning back to business, Steve now specialises in drain clearing and repair, and minor plumbing jobs.
A Personal Journey to Revolutionise Tradies Digital Marketing
Hello there,
I’m Stephen Pearce. Let me share a story that’s really quite close to my heart—why?… I decided to come out of my retirement to help a friend kickstart his plumbing business, and how this experience sparked an idea I had that would change the digital marketing landscape for tradies like him.
The Beginning of a New Chapter.
It all started when I saw first hand the daunting challenges my friend faced with launching his plumbing company.
He was overwhelmed by the need to integrate various digital operational and financial systems to run his business efficiently.
From Tradify through to Google Apps, HiPages, a website, Xero and an intranet system to house all documents. We had everything up and running in three weeks.
However, the real shock came when we encountered the astronomical costs involved with Google Ads and agency fees. The expense was simply unsustainable for a small business, soaring to over $40,000 annually with little or no return on the investment. We had to cancel these contracts immediately.
The Birth of a Solution.
Tradies Bio Digital Marketing BundleÂ
This experience was a wake-up call for me. I knew there had to be a better way—a solution that wouldn’t just save on costs but would also empower tradies to take control of their marketing.
That’s when the concept of Tradies Bio ® was born.
The Tradies Bio ® System imagined having all the marketing tools needed in the one app.Â
That’s what we created with Tradies Bio ® . It’s not just an app; it’s a comprehensive digital marketing toolkit designed specifically for tradies.Â
Here’s What We Brought Together:
- Your Own App:
 This app serves as a digital portfolio, showcasing licenses, registrations, insurances,certifications and most importantly, reviews from trusted sources. It’s about giving potential clients a transparent view of who they’re hiring.
- QR Codes on Vehicles:Â
These aren’t just any QR codes; they’re a mobile business card. A quick scan by a potential client and they’re immediately introduced to the tradies world, capable of booking tradies services on the spot.
- Google Review Cards:Â
Feedback is crucial. These cards make it easier for customers to leave a review, directly influencing the tradies online reputation positively.
- Google Business Profile:
Everything comes full circle, with the integration of the tradies Google Business Profile, ensuring that the tradies digital presence is unified and accessible.
The Result:Â
A Seamless End-to-End System easy to use that works perfectly.
What we’ve created is more than just a set of tools; it’s a seamless system that allows tradies to manage everything from operations to marketing in one place.
This system was designed with the Tradie in mind, simplifying processes and making it easier to focus on what they do best.
Reflections and Looking Back.
Stepping out of retirement was one of the best decisions I’ve made. Not just for the sake of my friend, but for the countless tradies who now have a more accessible, cost-effective way to manage their businesses.Â
Tradies Bio ® is a testament to what can be achieved when we dare to think differently and challenge the status quo.
And that, my friends, is how a simple act of helping a friend led to the creation of a solution that now serves the broader Tradie community.Â
Here’s to innovation, simplicity, and empowering tradespeople across the board.
I am so grateful to my family who believed in me and especially to my son Daniel, who lives and works in Canada with his family now, and who started as a Tradie himself and who never gave up on his support for me.
Warmly,
Stephen Pearce
Tradies BioÂ
